Why does page speed matter?

If you are on this page then probably you might be having issues with the website loading in slow manner and looking forward to speed it up as much as possible. We are sure you are well aware of it and we don’t need to tell you that if your website is loaded slowly, your customers will lose patience and will access some other site.

Your Adwords, Google rankings and Facebook Ads, as well as all the rest of the leads coming through your site are closely related to the user experience and speed of the website. 

If speed of your site is too low, it will not only annoy the prospective but your existing customers as well. Google does not like and appreciate slow websites. It has also publically announced that slow websites will not be ranked higher in the search results. Our own experience with our valuable clients on the SEO has confirmed the same too. 

Core Web Vitals metrics of Google which was released back in mid-2020 have emphasized on the speed of the site and faster loading websites. 

It has been signified that site speed plays even a bigger role in organic algorithm and SEO moving forward in the future. 

It cannot be disagreed that slow loading website has strong negative impact on the overall performance of the business, and brand. 

Similarly it cannot be denied that site speed is straight forward and at higher level it all involves reviewing the current state of the site and implementation of site speed as well as best practices. Implementation of simple regular maintenance processes ensure that the website will load faster in the future. 

At Business Trends we provide one of the top notch website speed optimization services in Pakistan. Hiring our services, you will be amused with increased website speed in no time. With professional website speed optimization services the prominent features involving the key factors of website success include the following:

Conversion: Website conversion is one of the significant factors in the success of any business. This means not only getting increased number of visitors to your site but also making them do what you want them to. For instance, they will buy the products you are offering, register for a webinar, subscribing to the newsletter campaigns or downloading a guide.  

Visibility: Your website loading time influences how users can find the website easily. Website speed is considered to be one of the factors that Google considers while ranking the site. Low performing site ends up in having poor users experience and gain lesser promotion. From year 2017 onwards, Google has begun to rank based on mobile version of the pages, even for the desktop based searches. The purpose of this decision is to provide protection to the web users from low performance and lower responsive to several devices.   

Usability: Usability of the web page such as page speed, site responsiveness, load time to user request directly affecting the loyalty of the customer. The better your site performs, the more your users will be satisfied. A great experience of the users is one of the ways for building stronger and larger customer base.    

How to check your website’s page speed?

Before website speed optimization, you must determine the current loading time of your website. Also see what defines the slow site. Accordingly set the performance goals of your website. Recommended page load time is lesser than 3 seconds. There are performance evaluation tools that are worth trying:

Google page speed insight:

It is a free tool by Google. It runs performance test on the site and provides proper recommendation on how one can enhance the web performance. It works for both the versions i.e. mobile and desktop. 

Pingdom: This is yet another tool for the speed testing of the site with several useful features. It will track performance history of the website, makes recommendation based of data, how to improve the website speed and generate easier ways to understand the reports. 

YSlow: It also provides recommendation on how one can enhance the performance of the page, summarizes the components and draws statistics. 

Performance budget control: It is again a tool free of cost helping what type of content can be used to keep the site run optimally. 

How much businesses pay for page speed optimization?

Knowing the significance of wordpress website speed optimization to increase website speedbusinesses is always there to pay enough for hiring these services. We are among the website speed optimization services in Pakistan offering reasonable solutions for the services. We have been serving the industry for several years and therefore we are well aware of the needs and requirements of the customers. 

With our website speed optimization services in Pakistan we will be offering the following to you:

• Check and evaluate the factors of success i.e. conversion, usability, and visibility
• Test the current speed of the website and prioritize the features and pages requiring attention related to three factors
• Begin the optimization with the speed reducing aspects and have focus on the pages defining conversion success  

In addition to the website speed optimization services in Pakistan we serve other services such as website development, SEO services in Pakistan and much more. All you need to do is to contact us and allow us to serve you with our high quality services in reasonable price range. 

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