The Evolvement of SEO Industry In Pakistan
The online business industry in Pakistan has revolutionized in past 8-10 years with the inception of new techniques in marketing and transforming the traditional marketing into digital marketing. The trend of online marketing in western world affected the Pakistani market as well and a new era of marketing evolved with more focus on the web presence and grasping the audience from across the globe by delimiting the geographical boundaries.
The new way of marketing gave boom to many software houses and created opportunities for individuals, and newbie companies to cash the opportunity by understanding the need of modern day marketing. Soon after people realized the importance and demand of web marketing, a number of web agencies established with unique ideas to cater the newly defined marketing tactics.
The demand of SEO services in Pakistan had a drastic boom in a very short span of time and became the profession of many fresh graduates and traditional marketing professionals as well. Though in the start there were no official certifications of academic centers to include the digital marketing or specifically the SEO in marketing courses. The reason was the unavailability of skills set and experience, but thanks to the online SEO community and especially of MOZ to provide a platform for the people of third world countries also to nurture their careers in SEO industry.
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Leaders and pioneers of SEO from all across the world sat down to understand how Google algorithm works and how websites can be optimized to get more value in search results. A large set of techniques and strategies were experimented on different websites to come up with a working formula. The continuous experiments resulted in proven strategies and tricks (I would call) to game with the Google algorithm.
With time the industry got saturated with the emergence of many top class SEO professionals who diminished the SEO corium with new innovative ideas, and strategies to counter the Google algorithms. Many online classes and courses were started by professionals who helped the Pakistani market as well to provide the clients with modernized SEO services.
With the passage of time the SEO practices got better and smart with Google understanding that SEO has now emerged as a full working industry but had people with black hat techniques too. To cope up such people who didn’t want to play fair, Google updated itself with number of algorithmic changes to make sure that user experience didn’t have to suffer because of the bad SEO geeks.
Though the industry has totally changed now because of the inception many new factors and singles affecting the rankings but now the game is more than just ranking keywords on first page, rather it’s a perfect mix of strategies to influence the complete sales cycle i.e. from getting a visitor to a website to make turn it into a potential lead conversion.
The SEO services in Pakistan have even beaten those in western world because of providing the SEO services at affordable rates far lower than the western market. This edge over western market gave a chance to the industry giants to open their offshore offices in Pakistan and routing their international projects to the local market, which saved them a huge profit on projects.
Now, there are individuals who are working on individual projects and are earning just by sitting at home. Many have started to provide the online and physical SEO training which means that the awareness among the masses to adopt SEO as a profession has increased because of having a working profession with basic education level comparatively to other fields like engineering, financing etc.
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