They say “A picture is worth a thousand words”. It is quite right. Pictures tell the story of their own. Photography shows gives you an honest verdict. Nowadays, restaurants and cafes are using Food Photography to tell their story to their customers. They are using it as a to promote their business.
Social Media is at the forefront. People nowadays prefer to take pictures of their food from different angles when they are being served in different restaurants. There was a time when people used to say a prayer before taking the meal, nowadays, they take a picture of their food and post it on Instagram, Facebook, Snapchat and other social media platforms. They are finding ways to make their food look attractive and delicious.
What is Food Photography?
The mania of taking the pictures of your food on the plate is pretty recent one. Just only a few years back if you took your mobile phone out to take a picture of your meal at a restaurant, you’d look crazy. However, nowadays, taking pictures of your food before eating has become a popular trend.
The Rising Trend of Mobile Food Photography
Because of the craze of people with food photography, social media platforms especially, Instagram has truly taken the Food Photography to the next-level. People hold up to their appetite and make sure that they post the picture of their food on Instagram before starting to eat it. If you are want to find it out yourself about the popularity of food photography, you should check it out by searching for #food on Instagram. You’d see millions of delicious food images.
While the whole world is busy taking selfies and uploading them on Instagram , Facebook and Twitter, the restaurants and chefs all over the world are taking pictures of their food. Taking a picture of a dish to make it look delicious and mouth-watering is an art. You need to learn the basics of Food Photography.
Tips for Taking Tempting Food Photography
Taking mouth-watering pictures of food products and delicious dishes is not an easy task. To create a beautiful still-image of the food on the plate, you need to have the right expertise. By following the tips mentioned below you’d be able to capture artistic images of food products and dishes.
Lighting Conditions: The key to having an attractive and beautiful picture of the food is lighting. It is always best to shoot in natural light. Never try to experiment with the lighting. You won’t be able to capture a strong image if you use elaborative light. Otherwise, you’d have to use complex photoshop tools later on.
Multiple Angles: For attractive images, you should take pictures from multiple angles. A lower angle is always the best because it allows you to capture unique and different shots. An angle of 45 degrees is the most preferred angle among professional food photographers.
Get The Right Background:
If you are taking a picture of a cup of coffee or caramel ice cream, make sure that you check the background first. An irrelevant object placed near the table won’t let you take a powerful picture. You can spill some ingredients on the table while taking the picture to add color to it.
Food Product Photography in Pakistan
Food Photography is becoming increasingly popular even in Pakistan. Home bakers, chefs, caterers and restaurants use food photography to showcase what they serve through food photography in a meaningful way.
Small and medium businesses are using Food Product Photography in Pakistan to capture the attention of their audience and make a strong impression on them immediately. They rely on pictures and photos to promote their product.
The Commercial Food Photography in Pakistan is in great demand these days. Businesses use advertisements on newspapers, billboards, and magazines to make sure that they create awareness about their product. No matter what type of business you have, you need to promote your product in a productive way. You need to make sure that you are ahead of your competitors.
The food industry has a high level of competition. You need to be proactive. It is vital for you to think ahead of your competitors. You can drive heavy traffic on your website if you post a mouth-watering photo of your food product on your website. You’d definitely be able to fill the appetite of your customers.
Professional Food Photography
Professional Food Photography requires proper techniques and expertise. Just like a professional fashion photography calls for a stylist, you need to hire a food stylist to get the best food photography images. Yes, that is right. Only a food stylist knows how to put the food on the plate. He’d be able to make the food look tempting and mouth-watering.
Capturing the flavor of the food is a difficult thing to do. However,you are able to show the essence of food in the picture in the frame by styling the food in an efficient way. You can scatter a few ingredients used in the dish to show the taste of food. Of course, people won’t be able to have the taste of the food you capture in the picture, but Professional Food photography evokes their emotions which tempts them to taste the food.
A professional food photographer creates such an arrangement that they are able to show the aroma of food through their Food Product Shots. They take minimalistic images of food which serves the purpose of promoting the food product in the picture.
It definitely takes real skills to take food photography to the next level. Food stylists and photographers aim to make food look not only tempting but also depicts the taste and texture of food in the image. If the food image they capture succeeds to bring the essence of food out from the picture, they are able to increase the appetite of the customers. You are able to increase your sales and profits eventually. You need to hire the services of professional food photographers to promote your business. There is no great way of promoting your business.
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