How to Improve your CTR In Amazon

Average Click Through Rate (CTR)

Your click-through-rate (CTR) is the total number of clicks your ad gets divided by the total number of impressions. For example, if you get 1 click on your ad per 100 impressions, you’ll have a 1% CTR.

How to calculate CTR

What’s a good CTR to have on Amazon? The average CTR is 0.41%. Being right at or above that is usually a good target. Average CTR on Amazon0.41%

How to Improve your CTR

A really low CTR means buyers on Amazon aren’t finding your ad compelling enough to click on it based on what they seek. This can either mean you need to optimize your keyword targeting OR you have quality issues with your listing. Or both! Listing quality issues that can affect your CTR negatively usually include:
  1. Main image quality
  2. Title quality
  3. Number of reviews
  4. Review score
  5. Fulfillment method (FBA or FBM)
  6. Pricing
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